1	Writing a Field Plan
2	Welcome Back to Night School! What’s New? Streaming live at Blog Talk Radio: New Look: New DFA website coming soon!
3	Tonight’s Trainers
4	Field Planning in 2 Parts This session: 1. Setting Your Vote Goals - Win Number - Vote Goal 2. Targeting Strategies - Geographic - Voting History - Demographic Next Month: 3. Voter Contact Tactics - Canvass - Phones - Mail - Etc 4. Timelines 5. Benchmarks
5	Your Blueprint for Victory Contains your campaign’s Goals and the Strategies, Tactics, Timelines, and Benchmarks to achieve them Person to person voter contact Delivers a campaign’s message to targeted voters Tactics: Canvass, phone calls, mail literature drops, etc. Builds a grassroots volunteer base
6	What’s Your Win Number? Step 1: Project the turnout:
7	Targeting Your Resources Why target? Limited People, Money & Time Gets the right message to the right voters 3 Ways to Target Voters Geographically Voter History & Identification Constituencies
8	Calculate Your Vote Goals
9	We need at least 1187 votes to win
10	Democratic Performance Index ‘Percentage of the vote an average Dem can expect in an average election’ Based on voting history NOT voter registration How to calculate D.P.I About NCEC
11	Find the Democrats!
12	Not enough Democrats to win
13	How many persuadable voters are out there? Method # 1: Look for the blowouts to determine the Base Vote AKA ‘Yellow Dog’ Democrats Method # 2: Compare campaigns with the same constituents
14	Find the Persuadable Voters
15	A Winnable District
16	Questions? Email: nightschool@democracyforamerica.com Instant Message: DFA Night School
17	Field Targeting Strategies DEM BASE PRECINCTS - D.P.I. = Greater than 65% - Identification, voter registration, volunteer recruitment, GOTV REPUBLICAN BASE PRECINCTS - D.P.I. = less than 35% - Lowest priority, highly targeted contact only SWING PRECINCTS - D.P.I. greater than 65% - Identification, Persuasion & GOTV
18	Targeting with Voter History
19	VAN Power
20	Targeting with Constituencies Look at your candidate and message Identify your supporters in the community Listen! Build bases of support
21	Questions Email nightschool@democracyforamerica.com Instant Message DFA Night School
22	Homework Download the attached worksheet Click Here to download 2. Calculate the Vote Goals in your area 3. Sign up for next month’s Night School www.dfalink.com/fieldplan2
23	Learn more every Month May 28^th 8:30pm ET Writing a Field Plan Part 2: Tactics, Timelines, & Benchmarks www.dfalink.com/ Fieldplan2
24	Thank you for joining us!