Notes
Slide Show
Outline
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Recruiting Volunteers
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Welcome to DFA Night School!
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Tonight’s Trainers
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Why We Need Volunteers
    • ‘People’ powered campaigns
    • Volunteers are the “soul of a campaign”
    • Volunteers build long term progressive infrastructure
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You Have to Ask!
  • You will never get what you do not ask for
  • Not asking for favors, but giving opportunities
  • Embrace the No!


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What’s My Motivation?
  • Announcements don’t recruit volunteers
  • What is a potential volunteer’s relationship to the campaign?
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Who to Ask: Relational
  • Higher response rates all around
  • Details about the campaign aren’t as important
  • Make it about you
  • Make it fun
  • Network, Network, Network – Build a snowball!
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Who to Ask: Usual Suspects
  • Campaign Lists
  • Voter File
  • Allied issue advocacy organizations
  • Labor Unions
  • High Schools & Colleges
  • Community Organizations and Faith Communities
  • Everywhere!
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How to Ask: Basic Tactics
  • The more personal and interactive the ask the better the response
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Questions?
  • Email: nightschool@democracyforamerica.com


  • Instant Message:
  • DFA Night School
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Stories from the Field
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How to Ask: The Five Cs
  • Connect – Establish rapport and trust
  • Context – Explain how they are helping us win
  • Commit – Get a solid commitment to volunteer
  • Catapult – Get them invested
  • Confirm – Remind them of their commitment
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Crunching the Numbers
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Questions?
  • Email
  • nightschool@democracyforamerica.com


  • Instant Message
  •  DFA Night School


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Homework
  • Make a List of 15 possible volunteers from your social network and ask them
  • Sign up together for the ‘Million Doors for Peace’ campaign next weekend!


  •    www.milliondoorsforpeace.org
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Next Week on Night School
  • Canvassing & Phonebanking
  • September 17th, 2008
  • www.democracyforamerica.com/canvass
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Thank you for joining us!