Notes
Slide Show
Outline
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"Winning with Social Networks"
  • Winning with Social Networks
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Tonight’s Trainers
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Agenda and Goals
  • Define your own social network
  • Explore the strategies and tactics to utilize your network
  • Discuss concrete steps for the next six weeks


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What is a Social Network?
  • Connections and contacts among/between individuals
  • Includes friends, coworkers, neighbors and family
  • Dunbar’s Number: One person can have as many as 50-150 connections
  • Some people have more



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The Personal Touch


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The Campaign Setting
    • First, you talk to one person, face to face, and then you talk to the next and then the next . – Cesar Chavez


    • Farm workers, the Civil Rights Movement, pro-immigration rallies, and anti-gun control groups
    • Electoral campaigns (i.e. Gov. Dean in New Hampshire and the GOP in Ohio)


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Recruiting Activists
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Telling Your Story


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The good, the bad and the ugly
  • talk about you and your values
  • place you in a narrative with everyone else in the room
  • provide a sense of urgency


  • sound like a resume
  • give the impression of a laundry list of issues and policies
  • lack a call to action
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Tactics: House Meetings & Coffees
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Homework and Activities
  • Iraq For Sale Screenings:
  • Attend one near you or host one
  • Prepare your two minute story to be told at the screening (before or after)
  • Recruit two more people to host a screening of their own
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What’s next?
  • Get in on the discussion – The Night School Blog www.dfalink.com/nightschool


  • Join us for the next two sessions…


  • Voting Early, Voting Easily & Voting Safely
  • Tuesday, October 3 -- Deb Markowitz, Vermont's Secretary of State


  • Getting Out The Vote
  • Tuesday, October 10 -- Robby Mook, Maryland Democratic Coordinated Campaign Director


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Thank you for joining us!
  • Learn more about the DFA Training Academy at: www.democracyforamerica.com/training